Detailed Course Information |
Spring 2020 - 2nd Sem 2019-20
May 03, 2024 |
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| B A 335 - CONSUMER BEHAVIOR |
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Examines the consumer purchase decision process, within a framework of underlying psychological, sociological and anthropological concepts. Consideration of social and cultural influences, perception and learning, emotional and practical needs, and impact of promotional stimuli, with attention to ethical and strategic implications. Prerequisite(s): Grade of C or better in BA 305.
Prerequisites: (Undergraduate Level level B A 305 Minimum Grade of C) |
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