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MS 515 - PUBLIC RLTNS THEORY & PRACTICE |
This course will examine the application of communication, social and behavioral science theory and research techniques in the overall planning, programming, implementation, analysis and evaluation of public relations programs and campaigns. Emphasis will be placed on the identification and analysis of strategies as they are used and affect profit as well as non-profit organizations. Prerequisite(s): MS 505.
Restrictions: May not be enrolled in one of the following Levels: Undergraduate Level Prerequisites: (Graduate Level level MS 505 Minimum Grade of C) |
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