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|B A 424 - MARKETING MANAGEMENT|
Integrates the content of other marketing courses for analysis of strategic decision options from the perspective of an organization’s senior marketing decision makers. Case analysis includes both historic and contemporary decision scenarios that encompass a wide range of variables and constraints. Prerequisite(s): Completion of 90 semester hours; Grade of C or better in BA 305.
(Undergraduate Level level B A 305 Minimum Grade of C)
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