Detailed Course Information |
Spring 2022 - 2nd Sem 2021-22
Apr 26, 2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| MS 695 - INTEGRATED MEDIA MANAGEMENT |
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This course applies management principles and practices to the effective organization of different media agencies, firms and/or systems, including broadcast stations, cable systems, public relations agencies, etc. Current research and models in telecommunications administration, economic planning and control, merchandising and positioning, sales and advertising will be reviewed, as well as case studies and current problems in research, planning, operations, administration and evaluation. Prerequisite(s): Completion of 15 credits in Media Studies M.A. Program.
Restrictions: May not be enrolled in one of the following Levels: Undergraduate Level |
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