Catalog Entries |
Spring 2020 - 2nd Sem 2019-20
Apr 16, 2024 |
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| B A 305 - PRINCIPLES OF MARKETING |
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Study of the tasks involved in the marketing of goods and services by both for-profit and nonprofit enterprises. Provides an overview of marketing mix decision requirements within a framework of contemporary economic, social, technological, competitive and regulatory influences. Prerequisite(s): ECON 202.
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