Catalog Entries |
Spring 2020 - 2nd Sem 2019-20
Apr 24, 2024 |
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| B A 436 - MARKETING RESEARCH |
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A study of the role of marketing research in marketing management and the methods by which it provides the necessary data to assess demand, understand buyers’ wants and needs, anticipate market response to marketing actions, and analyze market performance. Prerequisite(s): Completion of 90 semester hours; BA 203; Grade of C or better in BA 305.
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