Catalog Entries |
Fall 2020 - 1st Sem 2020-21
Apr 18, 2024 |
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| B A 335 - CONSUMER BEHAVIOR |
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Examines the consumer purchase decision process, within a framework of underlying psychological, sociological and anthropological concepts. Consideration of social and cultural influences, perception and learning, emotional and practical needs, and impact of promotional stimuli, with attention to ethical and strategic implications. Prerequisite(s): Grade of C or better in BA 305.
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