Catalog Entries |
Fall 2020 - 1st Sem 2020-21
Apr 18, 2024 |
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| B A 405 - INTEGRATED MRKTNG COMMUNICATNS |
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This course examines the coordination and integration of marketing communication components for the purpose of conveying a strategic, unified and customer-focused brand message. Topics include the communication process, advertising, personal selling, public relations, sales promotion, electronic media and anticipated customer response. Prerequisite(s): Grade of C or better in BA 305.
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