Catalog Entries |
Spring 2021 - 2nd Sem 2020-21
Apr 23, 2024 |
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| B A 370 - E-MARKETING |
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Examines the Internet and emerging information technologies as they are used in marketing goods and services. Topics include, but are not limited to, strategic use of digital media to shape customer experience, determinants of competitive advantage in the digital marketplace, relevant public policy issues, and use of social media in marketing communications. Prerequisite(s): BA 335; grade of C or better in BA 305.
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