Catalog Entries |
Fall 2021 - 1st Sem 2021-22
Jan 14, 2025 |
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| B A 305 - PRINCIPLES OF MARKETING |
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Study of the tasks involved in the marketing of goods and services by both for-profit and nonprofit enterprises. Provides an overview of marketing mix decision requirements within a framework of contemporary economic, social, technological, competitive and regulatory influences. Prerequisite(s): ECON 202.
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