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Fall 2021 - 1st Sem 2021-22
Aug 01, 2021
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B A 405 - INTEGRATED MRKTNG COMMUNICATNS
This course examines the coordination and integration of marketing communication components for the purpose of conveying a strategic, unified and customer-focused brand message. Topics include the communication process, advertising, personal selling, public relations, sales promotion, electronic media and anticipated customer response. Prerequisite(s): Grade of C or better in BA 305.



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Release: 8.7.2.4