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Fall 2021 - 1st Sem 2021-22
Dec 03, 2022
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B A 442 - GLOBAL MARKETING
Focuses on opportunities and challenges presented to marketing managers when marketing goods and services across national boundaries. Emphasis on the impact of diverse cultural, ideological, linguistic, monetary and infrastructural factors upon marketing strategy alternatives and outcomes. Prerequisite(s): Completion of 90 semester hours; C or better in BA 305.



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Release: 8.7.2.4