Catalog Entries |
Fall 2021 - 1st Sem 2021-22
Apr 23, 2024 |
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| MS 515 - PUBLIC RLTNS THEORY & PRACTICE |
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This course will examine the application of communication, social and behavioral science theory and research techniques in the overall planning, programming, implementation, analysis and evaluation of public relations programs and campaigns. Emphasis will be placed on the identification and analysis of strategies as they are used and affect profit as well as non-profit organizations. Prerequisite(s): MS 505.
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