Catalog Entries

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B A 424 - MARKETING MANAGEMENT
Integrates the content of other marketing courses for analysis of strategic decision options from the perspective of an organization’s senior marketing decision makers. Case analysis includes both historic and contemporary decision scenarios that encompass a wide range of variables and constraints. Prerequisite(s): Completion of 90 semester hours; Grade of C or better in BA 305.

B A 424 - MARKETING MANAGEMENT

Integrates the content of other marketing courses for analysis of strategic decision options from the perspective of an organization’s senior marketing decision makers. Case analysis includes both historic and contemporary decision scenarios that encompass a wide range of variables and constraints. Prerequisite(s): Completion of 90 semester hours; Grade of C or better in BA 305.

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Catalog Entries		Spring 2022 - 2nd Sem 2021-22 Sep 25, 2023

West Virginia State University (MyState)

Catalog Entries