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Spring 2022 - 2nd Sem 2021-22
Jan 20, 2022
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MS 695 - INTEGRATED MEDIA MANAGEMENT
This course applies management principles and practices to the effective organization of different media agencies, firms and/or systems, including broadcast stations, cable systems, public relations agencies, etc. Current research and models in telecommunications administration, economic planning and control, merchandising and positioning, sales and advertising will be reviewed, as well as case studies and current problems in research, planning, operations, administration and evaluation. Prerequisite(s): Completion of 15 credits in Media Studies M.A. Program.



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Release: 8.7.2.4